Budget Impact on Print Media Sector     (updated - 07 July 2009)
The budget proposes to continue with the stimulus package extended in February, 2009 up to December 31, 2009 to the print media, comprising waiver of 15% agency commission on DAVP advertisements and a 10% increase in the DAVP rates to be paid as a 'special relief' subject to documentary proof of loss of revenue in non-governmental advertisements.

Budget Impact on Print Media Sector               

This will spell relief for the print media sector, which is reeling due to slowing advertising revenues. With the election season over, DAVP advertising would begin and is likely to fill up some of the revenue shortfall created by the slowing economy.
However, the benefit would not be major as the share of DAVP of the total advertising revenues is 10-20%.

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