Tata Global, PepsiCo JV launches India`s first nutrient water

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NourishCo, the JV between Tata Global Beverages and PepsiCo India today announced plans that are focused on delivering healthy beverages for Indian markets. The company is set to disrupt the hydration category in India by delivering enhanced wellness through affordable ready-to-drink beverages.

Tata Water Plus is priced at Rs 16 for a 750ml PET bottle. Tata Water Plus is nutritionally rich.

"Tamil Nadu will be the first market where the product will be rolled out, covering 20 towns such as Coimbatore, Salem, Madurai amongst others. Developed in collaboration with international scientists and Indian nutrition experts by Tata Global Beverages, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian," the company said.